Shahzar Shuja
Organic growth lead for e-commerce and SaaS. I get brands found on Google and cited in AI answers, then turn that traffic into signups, orders and revenue.
Shahzar Shuja: SEO & AI Search Growth Lead #1
7+ years of organic growth across SEO, structured data, AI search and CRO for e-commerce and SaaS brands. Currently SEO Manager for multi-region e-commerce brands at Ideas Private Limited.
About
I've spent over seven years in growth marketing across e-commerce and SaaS, specializing in SEO-led organic growth, conversion optimization and full-funnel strategy. Today that means ranking on Google and being the source AI assistants cite.
My work sits between marketing, SEO and development. I translate data into a plan the whole team can act on, then track it through to rankings, signups and revenue.
Technical SEO and site audits are my strongest area, and I know WordPress and Shopify inside out, so I can find an issue and fix it with the developers rather than just report it. I also use Claude to automate repetitive work, which saves hours every week that go back into strategy.
- CurrentlySEO & ASO, Ideas Private Limited
- FocusTechnical SEO, AI search, ASO, CRO
- IndustriesE-commerce, DTC, SaaS, services
- Based inKarachi, Pakistan
- LanguagesEnglish, Urdu
Results
Outcomes from campaigns and programs I've led or built.
- 300%
Organic website traffic growthThrough SEO-led content and technical work
- 60%
Lift in visitor-to-signup conversionA/B testing and CRO
- 550
New customers in one yearCombined organic and paid acquisition
- 188%
Growth from a single Black Friday campaignDelivering 107 leads
- 150%
Traffic increase from a multilingual siteLaunched a localized version of the website
- 30%
Longer sessions and higher customer lifetime valueBoth metrics up 30%
- 35%
Pinterest engagement growthPlus 31% on Instagram through targeted campaigns
- 60%
Organic traffic growth for freelance clientsSEO and WordPress work, 2018 to 2021
SEO for search engines and AI answers
People now get answers from Google AI Overviews, ChatGPT and Perplexity before they click. I build organic growth for both: pages that rank, and content AI assistants can understand, trust and cite.
- Structured data
- Schema.org markup in JSON-LD so search engines and AI read products, prices, reviews, FAQs and brand facts without guessing.
- AEO
- Answer-first content: clear questions, direct answers and comparison tables that can be lifted into featured snippets and AI Overviews.
- GEO
- Consistent entity signals across the site, listings and third-party mentions, so AI models connect the brand to the right topics.
- Measurement
- Tracking which prompts cite the brand in ChatGPT, Perplexity and AI Overviews alongside rankings, traffic and revenue in Search Console and GA4.
Running on this site
- Person schema linking my name, role, employer and skills
- FAQPage schema for the questions below
- An llms.txt file summarizing this site for AI crawlers
Experience
From freelance WordPress builds to leading SEO strategy across regions.
-
SEO Manager
Ideas Private Limited
- Lead SEO strategy for DTC e-commerce brands across multiple regions plus a service-based website, driving organic visibility and revenue.
- Manage App Store Optimization (ASO) for the Ideas, Ideas Cafe and Jabchaho mobile apps to grow store visibility and installs.
- Run technical SEO audits, keyword research and on-page content optimization to improve rankings and conversions.
- Partner with developers and marketing teams to resolve technical issues and improve site performance.
- Execute link-building and off-page strategies while tracking organic traffic, rankings and conversion metrics.
-
Assistant Marketing Manager
Social Champ
- Set and executed marketing strategy and OKRs aligned with company growth goals, overseeing campaigns across channels and managing budget.
- Ran A/B tests for CRO to lift engagement and conversions; conducted competitor analysis to surface trends and opportunities.
- Built content strategy in partnership with SEO to grow organic reach and engagement.
- Directed customer acquisition and retention strategy using customer data analysis.
- Delivered performance reporting to optimize ROI across campaigns; coordinated with developers on site maintenance.
-
SEO Lead
Gaditek
- Led SEO across on-page optimization, off-page strategy and content production.
- Managed on-page SEO, including keyword targeting, metadata and content optimization to improve rankings.
- Ran off-page SEO and link building to grow authority and organic visibility.
- Managed content production from keyword research and briefs through to published, search-optimized pages.
-
SEO Specialist
Social Champ
- Developed and refined SEO strategy, turning performance data into ongoing optimizations.
- Conducted keyword research and competitor analysis to find new growth opportunities.
- Optimized mobile and desktop experiences for SEO performance.
- Built high-quality backlinks through outreach and strategic partnerships.
-
SEO & WordPress Developer
Freelance
- Implemented SEO strategies that increased organic traffic by 60% for client sites.
- Diagnosed and resolved technical SEO issues to improve performance and visibility.
- Developed custom WordPress themes and plugins, and migrated sites to WordPress with better speed and UX.
Skills & tools
The stack I use day to day.
- SEO
- Technical SEO & audits
- Structured data
- AEO & GEO
- ASO
- Google Ads
- WordPress
- Shopify
- Claude & AI automation
- HTML & CSS
- Analytics
- E-commerce
- CRO
- Basic design
- Technical SEO
- Full site audits: crawlability, indexation, site speed, redirects and on-site fixes shipped with developers
- Structured data
- Schema.org in JSON-LD: Product, Organization, FAQ, Breadcrumb, Person; Rich Results Test
- SEO & research
- Ahrefs, Semrush, Moz, KWFinder, Screaming Frog, Google Trends
- Analytics
- Google Analytics, Search Console, Mixpanel, Heap
- Paid & CRO
- Google Ads, Google Optimize, Amplitude, Clarity
- Email & automation
- Mailchimp, Snov.io, Mautic
- AI search
- Google AI Overviews, ChatGPT, Perplexity, Gemini; llms.txt
- ASO
- App Store Optimization for the Ideas, Ideas Cafe and Jabchaho apps
- AI & automation
- Claude for automating repetitive work and speeding up day-to-day workflows
- CMS
- WordPress and Shopify (advanced), plus WooCommerce, Webflow, Wix, Squarespace, Weebly
- Design & editing
- Illustrator, Premiere, After Effects, Canva, Camtasia
- Team & PM
- Slack, Zoom, Trello, Asana, Jira
Certifications & recognition
Ongoing learning, and a few moments along the way.
Certifications
- SEO CertifiedHubSpot
- SEOUC Davis
- Advanced Google AnalyticsGoogle
- Google Tag Manager FundamentalsGoogle
- Semrush SEO ToolkitSemrush
- Front End DeveloperMeta
- Ecommerce StoreShopify
- Prompt EngineeringVanderbilt University
- Content & Email Marketing
Recognition & education
- Star Performer, Q1 and Q4 2022Social Champ
- Invited guest speakerILMA University
- Selected attendeeP@SHA ICT Awards, Disrupt+92, Slush'D, ICTN Asia
- GraduatedUniversity of Karachi
Questions
Quick answers for recruiters and clients.
What does Shahzar Shuja do?
Shahzar Shuja is an SEO and organic growth lead based in Karachi, Pakistan. He grows search traffic and AI search visibility for e-commerce and SaaS brands, and turns that traffic into signups, orders and revenue.
What is the difference between SEO, AEO and GEO?
SEO gets pages ranking in search results. AEO (answer engine optimization) structures content so it can be used as a direct answer in featured snippets and AI Overviews. GEO (generative engine optimization) helps AI assistants like ChatGPT and Perplexity understand a brand and cite it in their responses.
Which industries has Shahzar worked in?
E-commerce brands across multiple regions, SaaS at Social Champ, and service businesses, plus freelance WordPress and SEO clients since 2018.
What results has Shahzar delivered?
300% organic traffic growth, a 60% lift in visitor-to-signup conversion, 550 new customers in one year, and 150% more traffic from launching a multilingual website.
Which tools does Shahzar use?
Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics, Mixpanel, Google Ads and Clarity, plus WordPress, Shopify and WooCommerce.
Is Shahzar open to new roles?
Yes. He is open to SEO and organic growth lead roles, onsite in Pakistan or remote, as well as consulting and freelance projects. Email [email protected].
Let's talk growth
Open to SEO and growth marketing roles, consulting and freelance projects.
[email protected]